Promotional strategy wherein the promotional campaign is a broad-based one, and promotional materials are distributed to as wide and diverse an audience as possible in the hope of obtaining the greatest possible sales of a product.
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Promotional strategy wherein the promotional campaign is directed toward a select target audience, and promotional materials are distributed only within that target audience. In the rifle approach, members of the target audience are selected based on their demonstrated interest in a product and their ability to purchase.
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The 12 Step Approach
We meet once a month for one day at our business office. Every month we have a reading pre-assignment to help prepare you for the course material being covered that day. We usually meet the third Wednesday of every month except in December where we meet the second Wednesday of the month.