Social Media Introduction to Google Keywords for Business

This course is a 1/2 day introductory program to help develop and implement a social media strategy using Google Keywords. The course includes setting up a Google account and AdWords campaign, using keyword tool, and understanding Google+.

Key Benefits


What You Will Cover

The Google Keywords for Business course is designed for individuals and companies to understand, create, and maintain an online campaign to increase brand awareness, establish a greater presence in the social media sphere and leverage the power of Google apps through the use of Google+.

With the explosion of internet and the various avenues to which you can attract and engage your prospective audience, you will learn proven techniques on how to attract, offer and close prospects by having them find you through search.

  • This Session Runs from 1pm to 4pm

    This is the afternoon session. 



  • A Note for Participants

     The following topics may be discussed, but depending upon the audience some of all of these items may be omitted from the actual class. Other topic of interest brought forth during class discussions may dig deeper into topics not currently listed in the outline.



  • Topics Include

    • What is Success
    • Your Success
    • Google Analytics
    • Keyword Tool
    • Start with the Basics and Work Long Tail
    • Negative keywords?
    • Keyword Tools
    • Campaigns and Money Management
    • Spending Money
    • Campaigns vs Ad Groups
    • Ads
    • Campaign Results – Keywords
    • Content Network vs Search Network
    • Search Partners
    • Content Network
    • Converting at the site level
    • Opt in for email campaigning
    • The product tree
    • Test, test, test
     



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Duration
This is typically delivered as a 0 day workshop


Pricing
Regular price: * $ 199
4 or More Participants: Call
In House: Call
* Per person plus applicable taxes for public delivery.

Course Hours
Classes Start at 9am and end at 4:30.
We provide an hour break for lunch and provide 2 x 15 minutes breaks. One in the AM and one in the afternoon.
Refreshments and snacks are provided throughout the day.


Questions
Phone: 902-463-8900
Email: randy@thinktraining.ca


Options
Available as a Tele-Seminar YES
Available as a eLearning YES
Available as an In-House YES

An In-House delivery is where we bring the course to your location. You supply the room, the participant and the snacks, we suppl the trainer and the training.