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We show you how to use both a shotgun approach and a rifle approach to marketing.

Marketing, when working closely with sales, is the first step in warming up suspects and prospects. If done well most of a company’s sales can be simplified so much that a sales person more closely represents a customer service representative than a true business development professional.

  • What Does Marketing Do?
  • The Customer
  • The Four Ps
  • Marketing Equation
  • Vendor Selection Hot Buttons
  • Say It Often
  • Platitudes
  • The Inside Reality and the Outside Perception
  • Strategic Vs. Tactical Marketing
  • Price and Value Vs. the Best Deal
  • Online Marketing