Marketing, when working closely with sales, is the first step in warming up suspects and prospects. If done well most of a company’s sales can be simplified so much that a sales person more closely represents a customer service representative than a true business development professional.
- What Does Marketing Do?
- The Customer
- The Four Ps
- Marketing Equation
- Vendor Selection Hot Buttons
- Say It Often
- The Inside Reality and the Outside Perception
- Strategic Vs. Tactical Marketing
- Price and Value Vs. the Best Deal
- Online Marketing